Ep 199: Maker’s Mark Cask Strength Bourbon Review and Tasting

Today we do a review and tasting of Maker’s Mark Cask Strength Bourbon.

Check out the Instagram account @whiskey_marketing_school

** Can I donate a whisk(e)y for you to review in The Whisk(e)y Vault?
Of course! If you’re interested in making a tax deductible donation towards our whiskey selection, head on over to:

Whisky Donations

** What’s with the necklaces?

Rex is a whiskey mooch. His necklace is a manifestation of pure glory – forged from the irradiated bones of eagles and wolves. Also a tube sock.

See the origin story here: http://goo.gl/JMc2Hr

Daniel is a whiskey sommelier. His necklace is a token of his sommelier level, and he trains whiskey sommeliers at The Whisk(e)y Marketing School in Austin Texas.

**A Whisk(e)y school?

Yup. Here are a few things we believe.

** You don’t have to be a snob to appreciate and love great whiskey.

Whisky and Whiskey (it depends on where it’s from) have been an important part of cultures around the world from time immemorial. Whiskey is a part of the very fabric of Western society, and in most places, is as common and accessible as beer.

Like Jazz and wine, snobs have predictably hijacked whiskey appreciation, spoiling our natural, common connection with it and creating a false dichotomy of “good whiskey” and “bad whiskey.”

It’s time to break through the emotional bias with facts and science. That’s what this school is about.

** The only valid definition of “good” whiskey is “whiskey you like to drink.”

Learning how to share your love of whiskey in a way that connects people to the history and the story has more to do with public speaking and storytelling than it does with facts and tests.

The best way to learn about whiskey and share that love is to drink whiskey and talk about it with friends. Study the history, find the stories, and discover the culture and the methods that have been developed over hundreds of years. That’s what you’ll do when you attend The Whisk(e)y Marketing School.

** You don’t need a marketing degree to learn how to share your love of whiskey with the world.

There’s an old saying, “In business, it’s not what you know… It’s who you know.”

Regardless the industry you’re in, most people are clumsy and ineffective when it comes to “networking” because they ignore a very important rule – Relationship First, Business Second.

There’s a tremendous amount of curiosity about Whisk(e)y today. It’s a great excuse for you to gather a group of people who want to have fun and learn something new. The Whisk(e)y School teaches you how to tap into that curiosity, and share your love of whisk(e)y in an unpretentious way. You’re demonstrating knowledge, expertise, and an engaging personality – things valued by every gatekeeper, in every industry.

Or would you rather hand out business cards and cross your fingers?

Learn more at http://www.whiskymarketing.org


Lance McCrary says:

I would like to join your future FB page, but I don’t want any responsibility of running it.  Keep up the good work though.  Fun channel.

RangerrDangerr says:

I would so love to be part of a whisky vualt Facebook group, I think it would be so awesome! Definitely private though so we don’t get a bunch of fucking virus bots and trolls

Gregory Powers says:

From Cape Cod, and would love to see you do Notch from Nantucket.

Toby Gangell says:

Yeah facebook page would be sweet.

Tommy Nguyen says:

Not related to Maker’s Mark, but have you guys had the 2017 Highland Park 12 Viking Honor? I’m curious to see how you guys feel about it compared to the original version. Thanks for the awesome videos!

Martin Hoffman says:

Dad joke: Whats a good thing about Sweden? The flag is a big plus.

chuck430 says:

i just bought CC SMALL BATCH sherry cask.
and if you’re adding water to the cask strength, doesn’t that just make it original Makers?

Ben G says:

I came across the greatest ad in the world. It’s for tullamore dew, and it’s featuring the song the parting glass. It’s my all time favorite song. That ad made me want to try this whiskey, and I was wondering if you had reviewed it. If so, can you point me in he right direction? Also here’s the ad if you’re interested: https://m.youtube.com/watch?v=RL9yB0ne67A

WraithFFXI says:

Maker’s Mark was always the bourbon my dad would buy, and I just could not get into it. I like it mixed with ginger ale, but neat it has some flavor that is just off for me, I’m not sure what it is.

Aaron Hoff says:

Im brand new to the channel, still getting used to the flow but im loving the banter, learning about bourbon and starting to understand scotches. Id love to join the facebook page to continue my whiskey journey, and discuss with other whiskey lovers along the way. Cheers from KY!

lord rpg says:

ballantine’s finest review

David Chavez says:

Hey Daniel what’s the least spoken language? Sign language

Ellis Field says:

Do the facebook shit!!!

Tristan Lawrence says:

Hey can you guys doing a tasting or review of the upper Johnny walker collections, they are not Reilly available but I’ve had some best tastes of theirs? XR21, king George line or along those lines. I absolutely love the XR21, we bought a bottle of it in the Amsterdam airport last year after my dad’s birthday.

ZOMG Gaming! says:

Dont do a facebook page do a reddit.

deamonsoul1 says:

Facebook yes, but a group not a page and definitely not public but doesn’t have to be secret.

dcrou7 says:

Im more of a scotch drinker and I don’t really drink bourbon but I was at a party not long ago and my mate was mixing regular Jim beam white label with coke and I noticed it’s only 37% alcohol, I always thought that whisky couldn’t be below 40% is this correct? Is bourbon different? I’ve never come across any whisky below 40%, any idea what’s going on?

Josiah Snader says:

Private Facebook groups can be fun! I’d be down

Joe Bosco says:

I like how you mentioned cherry. I get cherry with all makers, especially the 46. A unique and attractive flavor IMO

TheCornBreadMan says:

I keep eyeballing Makers mark but I dont buy it. I dont even know why i dont. maybe I just see it to often. I remember seeing it all over even before I got into whiskey cause the wax top is easily definable and different from everyone else. and thanks to this channel I have a whiskey list 20 items long that I am less familiar with that come across more interesting. but maybe this weekend i will finally get Makers Mark.

John Peterson says:

Instagram, not facebook

Tristan Lawrence says:

Yes to the Facebook page!
Yes to a private page but I think that would be a great thing for graduates of the whiskey school! But that would be fun. Possible negative is there could be a fall off of YouTube activity

wideone23 says:

That was a Snidely Whiplash face

DracoRogue1218 says:

Ecco per combattere, rubare e bere! Se combatti, puoi combattere per un amico. Se rubi, puoi rubare il cuore di un amante. E se bevi, bevi con noi!

Serge Thomas says:

Hey guys, I managed to score a black waxed one (47,5%)… in India, for about 20-25 euros ! Best day ever in that damn indian heat 🙂

Ryan Erb says:

Hey, guys, I’m 20 at the moment but next month I turn 21 what should be among my first buys for whisk(e)ys Scotches, Ryes, and American whiskeys… when I was abroad in Ireland I found I loved Jameson and didn’t like the bourbons I found. what are your suggestions? I watched your video on beginner whiskeys but I’m curious if your opinions have changed.

Andrew Alwine says:

Really enjoyed the show. Binge watched several episodes so far, and have been buying and tasting what I see on here. We may be broke now, but I’ve been drinking some fine whiskey. Keep it up guys.

Boosh Guy says:

You’re looking good Daniel. You too Rex. I was up at the tower recently. Wanted to talk to Daniel about something. Place was locked up, which makes sense cause it was night. With ya’ll producing videos every goddam day I just figured you lived in there now. Next thing I know, Tommy pops out of the bushes and chases me off the property like I was a common vagrant. I’d appreciate it if you’d tell him I’m a friend. I’ll come during the day next time I guess.


We still on that Facebook? This is 2017 people.

1 HP says:

i think it would be just swell to have a page. It would be a great place for all of us to grow as a community and share whiskey material

Wolf Vánagandr says:

I’ll manage a Twitter account instead. Ill take whisky as payment.

John Peterson says:

I managed to grab a sazerac, weller reserve and old grand dad 114 today! Any chance of reviews on those coming up?

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