Whiskey Review: Ironclad Bourbon

Today we taste and review Ironclad Bourbon.

** Can I donate a whisk(e)y for you to review in The Whisk(e)y Vault?
Of course! If you’re interested in making a tax-deductible donation towards our whiskey selection, head on over to:

11:27 – boof
http://austinwhiskyvault.com/whisky-d…

** What’s with the necklaces?

Rex is a whiskey mooch. His necklace is a manifestation of pure glory – forged from the irradiated bones of eagles and wolves. Also a tube sock.

See the origin story here: http://goo.gl/JMc2Hr

Daniel is a whiskey sommelier. His necklace is a token of his sommelier level, and he trains whiskey sommeliers at The Whisk(e)y Marketing School in Austin Texas.

**A Whisk(e)y school?

Yup. Here are a few things we believe.

** You don’t have to be a snob to appreciate and love great whiskey.

Whisky and Whiskey (it depends on where it’s from) have been an important part of cultures around the world from time immemorial. Whiskey is a part of the very fabric of Western society, and in most places, is as common and accessible as beer.

Like Jazz and wine, snobs have predictably hijacked whiskey appreciation, spoiling our natural, common connection with it and creating a false dichotomy of “good whiskey” and “bad whiskey.”

It’s time to break through the emotional bias with facts and science. That’s what this school is about.

** The only valid definition of “good” whiskey is “whiskey you like to drink.”

Learning how to share your love of whiskey in a way that connects people to the history and the story has more to do with public speaking and storytelling than it does with facts and tests.

The best way to learn about whiskey and share that love is to drink whiskey and talk about it with friends. Study the history, find the stories, and discover the culture and the methods that have been developed over hundreds of years. That’s what you’ll do when you attend The Whisk(e)y Marketing School.

** You don’t need a marketing degree to learn how to share your love of whiskey with the world.

There’s an old saying, “In business, it’s not what you know… It’s who you know.”

Regardless the industry you’re in, most people are clumsy and ineffective when it comes to “networking” because they ignore a very important rule – Relationship First, Business Second.

There’s a tremendous amount of curiosity about Whisk(e)y today. It’s a great excuse for you to gather a group of people who want to have fun and learn something new. The Whisk(e)y School teaches you how to tap into that curiosity, and share your love of whisk(e)y in an unpretentious way. You’re demonstrating knowledge, expertise, and an engaging personality – things valued by every gatekeeper, in every industry.

Or would you rather hand out business cards and cross your fingers?

Learn more at http://www.whiskymarketing.org

Comments

Jayson Bucy says:

Why ya got bully the Schwab, Rex?

Tophamatic says:

Glad you guys are back.

Morangie says:

Imagine a distillery operating out of an old building somewhere in Detroit where they filmed the original Robocop movie, that’s what their place looks like.

Tim Huffman says:

I love what a few drops of water does to whisk(e)y.

George Miller says:

Daniel, do you, or anyone else, know how to get in touch with Whiskey Cardinal Wes? He was real big on Wild Turkey products and I was gifted a couple of bottles of Wild Turkey Master’s Keep Revival today at work. I’d like to pass on to a fellow veteran some of the largesse.

Andrew Shelton says:

Are there any Bourbons being distilled from non-American corn?

Morangie says:

You can peel the label back for a diagram of the ships.

FLATLINE_BREAKS says:

Is there any other reason than marketing, as to why a lot of single malt scotches come in tubes?

Kevin Raines says:

“How hard is it to get this bourbon?” Well it’s going to get a lot harder after this review 😛

Coulton Schneider says:

I live in virginia and I havent even seen this

Louie Jones says:

I live in Newport news Virginia. I have been hasn’t on buy a bottle of iron clad because of the price tag. so with that being said do y’all feel it’s worth the 63 dollar price tag?

Scott LaBruyere says:

Not sure what’s happening but every time you guys are talking about something important it seems to cut out with technical difficulty. Can’t you guys fix that before editing and posting the video. This is just confusing.

András Tamás Kovács says:

Today’s my birthday, and I opened a Highland Park Dark Origins for this occasion. Cheers everybody!

Joseph Lee says:

I really want to see a video where Daniel does the blind tasting and Rex knows what’s going on!

Or, alternatively, wrap a few bottles in tube socks and pick one at random.

Michael Smyth says:

get that land lobster Rex! and now that its gone you gotta whack the spiders too

kghostone says:

I got a bad feeling there’s another story line a coming.
Also, Chad, really, just rip off the Fallout loading screen. Such a Chad move.

John Leak says:

A scorpion? Did Rex “rock it like a hurricane?”

Mose Chun says:

Got to love that scorpion which made into the vault or whisk(e)y heaven, but was immediately sent to the real heaven. If only he had ironclad warship he could have commandeered the whisk(e)y vault. Great review on the Ironclad Bourbon, but sadly only available to specific regions. Cheers!

Eric Wright says:

One of the better formed videos you guys have done as far as tasting notes. Also #wherestheknife

Colin G. says:

Finally a local distillery for my area! Need to get by this place now that your expert review gave it a great blessing! Cheers guys

themop top says:

aghh Shenanigans

Mike Bertelsen says:

Top 1 reason why I open Youtube is to see if these two guys faces are appearing on my frontpage with a new video. I’ve got a man-crush on both of these gentlemen <3

Ed Gretka says:

Did you peel back the label and see what’s on the back? Take a look…

The Rotgut Review says:

I bet it turns out that nobody on earth completed the dry week

Evan Moser says:

Thinking of moving near Austin in the next few years. Nobody tell my wife about the scorpions.

sanecrazy12 says:

Is is better than ECBP?

chuck430 says:

day 2 and already done with the blind tasting?

Randall Janc says:

That’s an ironclad episode!!!

RabbidRabbit11 says:

143rd

Nelson Bennett says:

What is the best water to put some drops into whiskey to open it up. I’m not going to use tap water cause of fluorine, chlorine etc.

Luke Kinney says:

You missed the opportunity to make the best analogy, “it’s bright like a shining suit of armor but dark and musty like the man inside”

Trenny and C says:

Interesting how this complex bourbon kind of gave you both different impressions, as Rex felt it was classic bourbon and Daniel felt it was totally unique.  Sounds interesting.

Roshan Lister Lobo says:

Hey guys… Could you review Oban Little Bay please?

David Graham says:

Please please please can someone turn Daniel’s “Welcome to the Whiskey Vault” into a notification tone for cell phones?!

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