Today we taste and review George Dickel Barrel Select.
If you want to toast the channel:
1) Upload your video toast to YouTube.
2) Mark it as “unlisted” if you don’t want the video to appear in public search results.
3) Put a link to the video in our comments with the hashtag “#toast”.
Check out the Instagram account @whiskey_marketing_school
** Can I donate a whisk(e)y for you to review in The Whisk(e)y Vault?
Of course! If you’re interested in making a tax-deductible donation towards our whiskey selection, head on over to:
11:27 – boof
http://austinwhiskyvault.com/whisky-donations/
** What’s with the necklaces?
Rex is a whiskey mooch. His necklace is a manifestation of pure glory – forged from the irradiated bones of eagles and wolves. Also a tube sock.
See the origin story here: http://goo.gl/JMc2Hr
Daniel is a whiskey sommelier. His necklace is a token of his sommelier level, and he trains whiskey sommeliers at The Whisk(e)y Marketing School in Austin Texas.
**A Whisk(e)y school?
Yup. Here are a few things we believe.
** You don’t have to be a snob to appreciate and love great whiskey.
Whisky and Whiskey (it depends on where it’s from) have been an important part of cultures around the world from time immemorial. Whiskey is a part of the very fabric of Western society, and in most places, is as common and accessible as beer.
Like Jazz and wine, snobs have predictably hijacked whiskey appreciation, spoiling our natural, common connection with it and creating a false dichotomy of “good whiskey” and “bad whiskey.”
It’s time to break through the emotional bias with facts and science. That’s what this school is about.
** The only valid definition of “good” whiskey is “whiskey you like to drink.”
Learning how to share your love of whiskey in a way that connects people to the history and the story has more to do with public speaking and storytelling than it does with facts and tests.
The best way to learn about whiskey and share that love is to drink whiskey and talk about it with friends. Study the history, find the stories, and discover the culture and the methods that have been developed over hundreds of years. That’s what you’ll do when you attend The Whisk(e)y Marketing School.
** You don’t need a marketing degree to learn how to share your love of whiskey with the world.
There’s an old saying, “In business, it’s not what you know… It’s who you know.”
Regardless the industry you’re in, most people are clumsy and ineffective when it comes to “networking” because they ignore a very important rule – Relationship First, Business Second.
There’s a tremendous amount of curiosity about Whisk(e)y today. It’s a great excuse for you to gather a group of people who want to have fun and learn something new. The Whisk(e)y School teaches you how to tap into that curiosity, and share your love of whisk(e)y in an unpretentious way. You’re demonstrating knowledge, expertise, and an engaging personality – things valued by every gatekeeper, in every industry.
Or would you rather hand out business cards and cross your fingers?
Learn more at http://www.whiskymarketing.org
To bad that Dickel didn’t have spunk and was not so limp
Can I sippel your dickel for a nickel?
Do you guys worry about the oxidisation of all the half full bottles on your shelves?
Great videos, much love from the U.K.
Daniel (not Dan) and Rex, first off I love your videos; The combination of Daniel’s knowledge of seemingly everything and Rex seeming like someone with whom I can relate to more (aka, I don’t know anything about whiskey) is very satisfying. I have one quarrel however, you guys make everything seem like it goes down so easy. After watching your review of Wild Turkey original and 101, I purchased a bottle of 101 and proceeded to have my ass kicked around my apartment by it. So I have a question, which whiskey first comes to mind when you have to imagine what would be the least objectionable to a younger palate? Keep up the great videos, Roll Tribe.
How’s it going fellas I’ve just found your channel a couple of days ago and have really enjoyed the content. I have never had any Japanese whiskey before but after watching your videos I’ve been wanting try one and since my birthday is Sat. June 17th could you give me a your recommendations. Thanks
As a Texan I can confirm we are a country.
So you get more wood with your Dickel?
Rex looks like a trucker in that styling mesh hat.
Such. Good. Content. *takes sip of Evan Williams green label* Picking up something nice soon from a newfound store. Thanks for the inspiration fellas. Whiskey and business both.
This has been on your back shelf for a couple of weeks. I’ve been hoping for a review. I really liked their distillery tour, and enjoy their #12 and 9 year SB products.
You mentioned at the beginning that you reviewed Willett. Did you mean WL Weller or do we have a Willett review to look forward to this week?
LOVE Dickel’s typography. So old school.
I’m attempting aging “bourbon” in mini-barrels (2,3,5L). Any advice on length of aging? And, would filtering through a charcoal be advisable? What would you suggest and where would I find it? Thanks!
Rex as a proper alcoholic the FIRST THING he is checking is how much is the % of alcohol in every bottle!!!
Tastes like moldy bread.
It just dawned on me that the guys are continuing thier evil, nefarious plan on us. They are leaving us hanging on the fate of the Eagle on purpose! They even gave us a clue on what they’re doing.
They already have their, “If you only know Jack, you don’t know Dickel.”
I suppose that’s not quite as risque as “The Best Dickel you’ve ever had in your mouth”, but they aren’t exactly about playing it safe.
Hey guys, as an Australian, I find myself being a rum drinker first (Dark rum, as it’s more accessible and it is the spirit I started on) and Whiskey drinker second (I’m fairly new to the whiskey scene and have been using your videos to learn).
My questions are; Do you like rum, as a whiskey drinker?
Do you like any rum finished whiskeys? I know you didn’t particularly like the ‘Grangestone Rum Finish’ but I feel like that was because it was Grangestone, not the rum finish. What about the Johnnie Walker Rum Cask?
And finally, is there a place for a rum aficionado, and whiskey novice, such as myself in the tribe?
Keep up the good work guys!
You already got beat to that punch line. There is a rum called Ron de Jeremy promoted by Ron Jeremy. Also a Carribian rum called Big Black D*ck
Business question: in the event of a contraction in whiskey market and its suppliers, will certain brands increase in value?
I know Rex said he’s busy all the time, but he didn’t mention a part-time job as a redneck gas station attendant.
In Australia there is a peanut company call Nobbys Nuts that run a big TV ad campaign with the slogan “lets nibble Nobbys nuts”
“The best Dickle you’ve ever put in your mouth.”: Thirteen year old boys everywhere now have their favorite joke and thing they want to buy when they turn 21.