Today we taste and review J.P. Wiser’s Canada 2018.
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Check out the Instagram account @whiskey_marketing_school
** Can I donate a whisk(e)y for you to review in The Whisk(e)y Vault?
Of course! If you’re interested in making a tax-deductible donation towards our whiskey selection, head on over to:
11:27 – boof
http://austinwhiskyvault.com/whisky-donations/
** What’s with the necklaces?
Rex is a whiskey mooch. His necklace is a manifestation of pure glory – forged from the irradiated bones of eagles and wolves. Also a tube sock.
See the origin story here: http://goo.gl/JMc2Hr
Daniel is a whiskey sommelier. His necklace is a token of his sommelier level, and he trains whiskey sommeliers at The Whisk(e)y Marketing School in Austin Texas.
**A Whisk(e)y school?
Yup. Here are a few things we believe.
** You don’t have to be a snob to appreciate and love great whiskey.
Whisky and Whiskey (it depends on where it’s from) have been an important part of cultures around the world from time immemorial. Whiskey is a part of the very fabric of Western society, and in most places, is as common and accessible as beer.
Like Jazz and wine, snobs have predictably hijacked whiskey appreciation, spoiling our natural, common connection with it and creating a false dichotomy of “good whiskey” and “bad whiskey.”
It’s time to break through the emotional bias with facts and science. That’s what this school is about.
** The only valid definition of “good” whiskey is “whiskey you like to drink.”
Learning how to share your love of whiskey in a way that connects people to the history and the story has more to do with public speaking and storytelling than it does with facts and tests.
The best way to learn about whiskey and share that love is to drink whiskey and talk about it with friends. Study the history, find the stories, and discover the culture and the methods that have been developed over hundreds of years. That’s what you’ll do when you attend The Whisk(e)y Marketing School.
** You don’t need a marketing degree to learn how to share your love of whiskey with the world.
There’s an old saying, “In business, it’s not what you know… It’s who you know.”
Regardless the industry you’re in, most people are clumsy and ineffective when it comes to “networking” because they ignore a very important rule – Relationship First, Business Second.
There’s a tremendous amount of curiosity about Whisk(e)y today. It’s a great excuse for you to gather a group of people who want to have fun and learn something new. The Whisk(e)y School teaches you how to tap into that curiosity, and share your love of whisk(e)y in an unpretentious way. You’re demonstrating knowledge, expertise, and an engaging personality – things valued by every gatekeeper, in every industry.
Or would you rather hand out business cards and cross your fingers?
Learn more at http://www.whiskymarketing.org
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Parables… like some kind of Whisky Jesus?
Here’s to the Treaty of 1818, where we got bourbon, rye, fried chicken and all this cool shit, and Canada got….well, Canada. Kinda like a participation trophy.
@Rex – Do your sage writings all start with, “Dear Diary…”?
I might get shot down for asking but would you guys ever consider a rum episode? Big fan of the show!
There’s tons of this still on the shelves at our LCBO stores. Had no idea this one is an 18 year. Guess I’ll have to grab one.
I remember I won a micky of that exact stuff in a small local fishing derby for biggest walleye
I was in my uncles boat at the time so I brought the bottle to his place to drink it. While I was in the bathroom he pulls out a glass t he size of a flower vase and pours out a good 2/3 of the bottle to mix with Pepsi XD
Y’all need to pair one bourbon one scotch and one beer
Even if it’s just a still image for the thumbnail, with no acknowledgement of it even existing in a video, I wanna see Rex in a tiny shirt and Daniel in a huge one. Make it happen, and then pretend it NEVER HAPPENED.
So what your saying is the best Canadian whisky never leaves Canada
I think you missed an opportunity to toast to the memory of Missy as a magnificent bitch
I have two requested, firstly I am a big fan of speyside and
highland, but I a have not yet gotten into the islay whiskies, I have an Ardbeg
10, but don’t really enjoy it yet. CAN YOU do an episode of whisky to help
speyside Fans move into Islay. Secondly can you do another episode of cask straight
single malt scotches, maybe a top ten episode, thank you kindly.
On God more from this -terrible county- magnificent hat of America?
I had a friend bring over some Canadian mist for his “contribution” to the tasting I was having. He did it as a joke, but it actually offered a fun different flavor to bounce off of the other whiskeys and it made things more fun than it would have been otherwise.
Gonna need a review on Proper No. Twelve by Connor Mcgregor
You guys convinced me to try out Monkey Shoulder so I’m cracking that open tonight
Amazing coming back from a dry week or two, the flavors are so much more appreciated and vibrant than I remember.
After watching your reviews for a few months, and seeing how often you come back to Angels Envy, I finally bought some, the bourbon. Aaaahhhh! It is wonderful! My search is over!! …or is it..?
Thanks for all you guys do! Great production quality, and content. Keep the good work up!
Love Canada, Love Canadian Whiskey… wait Who am I kidding, I love whiskey. It doesn’t matter where it comes from, if it taste good I am a happy fella.
You should do a Mooch version of the Ferengi Rules of Acquisition.
Yes are we back to Canada week
You spent a grand total of about 30 seconds talking about the title whisky. Other than that small critique it’s funny stuff guys. Cheers
Cigars ‘cure’ your allergy symptoms by masking them.
My mother used to say “that robe was so thin, you could read a newspaper through it.”
Dry week is over. Let us whiskey again. With magnificence.
we need a blind taste test to see if your palette is good or not
That might be the most Canadian threat ever made.
Screw that treaty. We now need a wall. No apology.
Pedophiles
Have I told you of the Tragedy of Rex the Mooch? No? I thought not. Its not a story a Somm would tell you, it’s a Mooch legend. It was said he was a mooch so powerful he could use his dark powers to influence the barrels to give him the angels share. He had such knowledge of the mooch force that he could keep the ones he cared about bountiful in whiskey. He became so powerful the only thing he became afraid of was loosing his powers, which eventually, he did. He punched an Eagle in the Dick. Some people say its Ironic, i think those people don’t know what irony is but he has been resurrected but he’s still a bit slow coming into his powers so he has given himself a triple XP month to level up. 🙂
DO CONNOR MCGREGORS PROPER 12 WHISKY
Hey! I preach in terribles too!
the secret is c60 from livepet in austin.
The Scriptures of Rex
“I do what I want”
My last dog also made it to 17, I also had to have him put down a couple of years ago. Heck of a run. Cheers to everyone who’s been through (or will go through) that.
There is a lot of love in the Tribe from dog lovers. I had to put down my 14 yr old lab earlier this month and posted about it and was surprised to see how many people cared enough to reply. I say a toast to all the dog lovers in the Tribe.
Actual review starts https://youtu.be/wMNYiS_hNro?t=193 here. Ends @ 4:08. Damnit guys, 10:42 and you review it for less than 1 minute?
Rex’s parables are terrible…
Also the shirt I have Daniel seemed to fit… But I’m somewhat sure it got lost on opening day.. Think I saw it floating around the campus unattended…
Can you review Conor McGregors proper no. 12 whiskey?
And it shall be named The Book of Rex.
Fuck y’all. Why the frick are you still drinking Canadian hooch?