Whiskey Review: Lock Stock & Barrel 13 Yr Rye

Today we taste and review Lock Stock & Barrel 13 Yr Rye.

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See the origin story here: http://goo.gl/JMc2Hr

Daniel is a whiskey sommelier. His necklace is a token of his sommelier level, and he trains whiskey sommeliers at The Whisk(e)y Marketing School in Austin Texas.

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** You don’t have to be a snob to appreciate and love great whiskey.

Whisky and Whiskey (it depends on where it’s from) have been an important part of cultures around the world from time immemorial. Whiskey is a part of the very fabric of Western society, and in most places, is as common and accessible as beer.

Like Jazz and wine, snobs have predictably hijacked whiskey appreciation, spoiling our natural, common connection with it and creating a false dichotomy of “good whiskey” and “bad whiskey.”

It’s time to break through the emotional bias with facts and science. That’s what this school is about.

** The only valid definition of “good” whiskey is “whiskey you like to drink.”

Learning how to share your love of whiskey in a way that connects people to the history and the story has more to do with public speaking and storytelling than it does with facts and tests.

The best way to learn about whiskey and share that love is to drink whiskey and talk about it with friends. Study the history, find the stories, and discover the culture and the methods that have been developed over hundreds of years. That’s what you’ll do when you attend The Whisk(e)y Marketing School.

** You don’t need a marketing degree to learn how to share your love of whiskey with the world.

There’s an old saying, “In business, it’s not what you know… It’s who you know.”

Regardless the industry you’re in, most people are clumsy and ineffective when it comes to “networking” because they ignore a very important rule – Relationship First, Business Second.

There’s a tremendous amount of curiosity about Whisk(e)y today. It’s a great excuse for you to gather a group of people who want to have fun and learn something new. The Whisk(e)y School teaches you how to tap into that curiosity, and share your love of whisk(e)y in an unpretentious way. You’re demonstrating knowledge, expertise, and an engaging personality – things valued by every gatekeeper, in every industry.

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Learn more at http://www.whiskymarketing.org

Comments

kool-Aid Man says:

Can someone tell me what is a good whiskey that’s affordable to start off with.

Nicholas Terry says:

EXR amaro from the bitter truth and various Amari from Townshend’s Distillery show that craft amari are on the upswing, just FYI.

RobotFaceInc. says:

Surprised you haven’t reviewed anything from Journeyman Distillery yet. Buggy Whip Wheat and Featherbone Bourbon are my favorites.

wildernessman says:

Were you talking about aging whiskey or something else? With the hit the sweet spot comment. Lol

Bernard Mulligan says:

Really enjoyed this one guys! Great review. Also, adding onto the mini barrel aging question, would an infinity barrel work?

Kent Buehrer says:

That’s the second time you’ve messed up my name! I love it! The 3l&5l have been in for 2.5 months. Coming along nicely. Great color, still a little too much corn taste. Thanks!

Justin Willsey says:

I know you probably have a long list of suggestions/requests, but was wondering if you could do Speyburn 10. Cheers!

Brandon Knight says:

That was some funny shit Rex, I think Daniel shit himself!

King of Whiskey says:

Is it so good you could even say that it’s All-Rye-T?

MacConmheadha says:

Is there a whiskey that’s 100% unmalted barley?

Adam Brown says:

What I learned from Rex… Tasting notes are also subjective… ie. make it up. lol

speed rakk says:

you little meateater you.

Eric Schwab says:

I spy with my little eye a bottle of rye!!!!!

Mr BoJangles78 says:

Best finish yet….

Dean Stone says:

Canadian Club has a 40-year-old and a 25-year-old Rye

fireborn says:

Are there any rice whiskies?

Eric Wright says:

Apparently Rex already has mastered hitting the sweet spot then pulling out. Perfect timing

Lino Sanchez says:

Is it safe to order whiskey online? If so what do you recommend for Texas?

Korey Williams says:

Wublubadubdub.

Jon Swann says:

My wife has been getting a pickle back with her whiskey, will she like a rye?

11696Ron says:

“Hit that sweet spot and master when to pull it out.” Thank you Daniel and Rex for these wonderful words of wisdom.

Nathan Smith says:

As of this moment they’re just 111 subscribers behind ralphy…about to be the number 1 whiskey (whisky?!) channel on YouTube

Cory N says:

And for the love of God, master the pull out.

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