Whisky Review: Ardbeg Grooves Committee Release

Today we taste and review Ardbeg Grooves Committee Release.

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** Can I donate a whisk(e)y for you to review in The Whisk(e)y Vault?
Of course! If you’re interested in making a tax-deductible donation towards our whiskey selection, head on over to:

11:27 – boof
http://austinwhiskyvault.com/whisky-donations/

** What’s with the necklaces?

Rex is a whiskey mooch. His necklace is a manifestation of pure glory – forged from the irradiated bones of eagles and wolves. Also a tube sock.

See the origin story here: http://goo.gl/JMc2Hr

Daniel is a whiskey sommelier. His necklace is a token of his sommelier level, and he trains whiskey sommeliers at The Whisk(e)y Marketing School in Austin Texas.

**A Whisk(e)y school?

Yup. Here are a few things we believe.

** You don’t have to be a snob to appreciate and love great whiskey.

Whisky and Whiskey (it depends on where it’s from) have been an important part of cultures around the world from time immemorial. Whiskey is a part of the very fabric of Western society, and in most places, is as common and accessible as beer.

Like Jazz and wine, snobs have predictably hijacked whiskey appreciation, spoiling our natural, common connection with it and creating a false dichotomy of “good whiskey” and “bad whiskey.”

It’s time to break through the emotional bias with facts and science. That’s what this school is about.

** The only valid definition of “good” whiskey is “whiskey you like to drink.”

Learning how to share your love of whiskey in a way that connects people to the history and the story has more to do with public speaking and storytelling than it does with facts and tests.

The best way to learn about whiskey and share that love is to drink whiskey and talk about it with friends. Study the history, find the stories, and discover the culture and the methods that have been developed over hundreds of years. That’s what you’ll do when you attend The Whisk(e)y Marketing School.

** You don’t need a marketing degree to learn how to share your love of whiskey with the world.

There’s an old saying, “In business, it’s not what you know… It’s who you know.”

Regardless the industry you’re in, most people are clumsy and ineffective when it comes to “networking” because they ignore a very important rule – Relationship First, Business Second.

There’s a tremendous amount of curiosity about Whisk(e)y today. It’s a great excuse for you to gather a group of people who want to have fun and learn something new. The Whisk(e)y School teaches you how to tap into that curiosity, and share your love of whisk(e)y in an unpretentious way. You’re demonstrating knowledge, expertise, and an engaging personality – things valued by every gatekeeper, in every industry.

Or would you rather hand out business cards and cross your fingers?

Learn more at http://www.whiskymarketing.org

Comments

Mark Price says:

Great vid guys. Just sipping a dram ( or 3 ) of the new Glenfiddich experimental release “Fire and Cane”. Haven’t seen any vids reviewing it yet but it’s really good. Think I’m going for Ardbeg next

Adrian walker says:

English majors are going to find you guys…

Anthony Brown says:

This episode was like watching Statler and Waldorf from the Muppets.

Joshua Holland says:

I am still trying to get ahold or Daniel and Rex? email ? I have a whisky you guys are goong to get blow away by and need to try!!! Please contact me or give me a way to contact you.

Andrew Kall says:

When is Rex week strikes back, or perhaps Return of the Mooch?

Matt Stone says:

Hey guys when you going to do the tasting of the whiskey from the last day of Rex week? That amazing blend that Rex created? By the way what did you guys ever do with that glass? The one with the coke was a decoy and you set the good one aside?

Wouter Vork says:

Hey guys, love your videos! Could you try/review William Lawson’s 13 year old? I would love to hear your opinion on it. Thanks!

Ryan Whiskey Wine Dane says:

I also love story time!

T St.Clair says:

Hey Daniel. Just wondering why you replaced Rex with Joe Dirt.

David Stark says:

Remember when y’all were going to do Irish whiskies for advanced whisky drinkers? Yeah me neither

pavlovianprogramming says:

As a Canadian, I’m a little annoyed that Daniel made me have to stand up while watching this video. Canadian whiskey week will come.

ChrisC says:

$75/pour at my usual bar… 🙁

Corey James says:

Cù Bòcan. Please say you will eventually review it.

Randall Janc says:

Love me some grooves

Ashi Koli says:

Love your chanel, how can I contact you people, would like to know more about the whisk(e)y sommeliers 🙂

mindgameHagi says:

Im Canadian and i approved that all Canadian whiskey suck ass

Cardinal_Sins says:

I’m not even Canadian, and I want Canada week!

Scouter Rob Pink says:

Hi Daniel and Rex I have been watching for a few months now I really enjoy, learning more about the whiskeys, even though I am Canadian. I have been trying almost every one you guys have featured in the whiskey vault, and I have been on a wonderful whiskey adventure. Is there a few more that I should try?
Rob Pink

R M says:

5 Canadians are watching this vid

Nelson Bennett says:

Got a question, When you pour your drink into a glass and swurl it around you get the legs inside the glass but how come it doesn’t happen inside the bottle when your going through the bottle.

Leonidas Spartan says:

Dat ash doh

George Miller says:

Just to piss in Rex’s fruit loops, a Dad joke from AvE’s daughter, Chickadee (and yes AvE is much funnier than these two):
cough
What is a mouse’s favorite color?
~
~
~
Blue Cheese

Wyatt Steed says:

Big fan here with a good question.

Would you ever consider (make Chad do it) putting together the audio of all the episodes of the week, and dropping it on a podcask, I mean podcast on Saturdays or Sundays?

A R says:

Have fun all you MBs heading out to Austin this weekend! Daniel and Rex…best of luck with everything this weekend. Cheers to a fun, safe and dolphin smooth opening!

Cliff Lash says:

hey, Rex,

My sisters used to wear that same type of ‘hair fall’ back in the 60’s.

Eric Schwab says:

WHAT is the name of almighty Zeus is that ginger-colored tangled rat’s nest on the back of Rexton’s head? Could it be a new life form?
#RexBald! The time has come! Shave his head!

Chad Winters says:

In Oklahoma City…..halfway to Austin for the opening

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