Today we taste and review Officer’s Choice Blended Scotch and compare it to High Commissioner.
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Check out the Instagram account @whiskey_marketing_school
** Can I donate a whisk(e)y for you to review in The Whisk(e)y Vault?
Of course! If you’re interested in making a tax-deductible donation towards our whiskey selection, head on over to:
11:27 – boof
http://austinwhiskyvault.com/whisky-donations/
** What’s with the necklaces?
Rex is a whiskey mooch. His necklace is a manifestation of pure glory – forged from the irradiated bones of eagles and wolves. Also a tube sock.
See the origin story here: http://goo.gl/JMc2Hr
Daniel is a whiskey sommelier. His necklace is a token of his sommelier level, and he trains whiskey sommeliers at The Whisk(e)y Marketing School in Austin Texas.
**A Whisk(e)y school?
Yup. Here are a few things we believe.
** You don’t have to be a snob to appreciate and love great whiskey.
Whisky and Whiskey (it depends on where it’s from) have been an important part of cultures around the world from time immemorial. Whiskey is a part of the very fabric of Western society, and in most places, is as common and accessible as beer.
Like Jazz and wine, snobs have predictably hijacked whiskey appreciation, spoiling our natural, common connection with it and creating a false dichotomy of “good whiskey” and “bad whiskey.”
It’s time to break through the emotional bias with facts and science. That’s what this school is about.
** The only valid definition of “good” whiskey is “whiskey you like to drink.”
Learning how to share your love of whiskey in a way that connects people to the history and the story has more to do with public speaking and storytelling than it does with facts and tests.
The best way to learn about whiskey and share that love is to drink whiskey and talk about it with friends. Study the history, find the stories, and discover the culture and the methods that have been developed over hundreds of years. That’s what you’ll do when you attend The Whisk(e)y Marketing School.
** You don’t need a marketing degree to learn how to share your love of whiskey with the world.
There’s an old saying, “In business, it’s not what you know… It’s who you know.”
Regardless the industry you’re in, most people are clumsy and ineffective when it comes to “networking” because they ignore a very important rule – Relationship First, Business Second.
There’s a tremendous amount of curiosity about Whisk(e)y today. It’s a great excuse for you to gather a group of people who want to have fun and learn something new. The Whisk(e)y School teaches you how to tap into that curiosity, and share your love of whisk(e)y in an unpretentious way. You’re demonstrating knowledge, expertise, and an engaging personality – things valued by every gatekeeper, in every industry.
Or would you rather hand out business cards and cross your fingers?
Learn more at http://www.whiskymarketing.org
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give us the guiness stew!!!
You guys should review of glendalough 13
Staying up to 12am here in Australia just to get here first haha
I’m telling….
Apparently you underestimate the power of the sneakiness
🙂
JTS Brown review please
When I hear OC, I immediately think of pepper spray. Different life experiences lol.
First
Daniel. Make me stew and I shall judge. I am an Irish connoisseur after all
Fourthly bitz!
I finally got on social media again just to be on your fb page nothing else!! Love ya guys great episode Daniel your five finger discounting youth has called forth the Karma Gods and given you the moochman himself as a penance! Bet u never thought that bubble gum would equal out to a 1600 dollar bottle of scotch lol. Great episode guys.
Terry Bourbon
5th
sometimes screw tops will sup. you
Never seen it in Ireland…
Wait, Rex was at the academy before Dan?….. EVERYTHING I THOUGHT I KNEW IS A LIIIIEEEEE
Still waiting for genitals jack and Jack’s sinatra
By ODINS BEARD you shall give the recipe
First 764th
The last time i came this early i was at your mothers house
Hey guys great video as usual… I have a question and I need a whisky nerd. In 2004 I was stationed in south korea and was deployed from there to Iraq. I was given 10 days of leave to go home and get my affairs in order before my combat tour. Passing through the duty free I saw a bottle of Lancelot scotch and the price was decent so I figured if I was going to be playing peekaboo with hand grenades soon I deserved to treat myself. My memory of it was that it was amazing for the price and I swore that would be my new brand when I got back from my world tour. Sadly I have never been able to find it since. I see it advertised online but never available for online purchase. If I could I’d of sent a bottle for a review but unfortunately, that cannot be until I find a source for this unicorn of my youth. Any suggestion for finding weird esoteric whiskeys like this?
51st
Speaking of tasting bestselling whiskies, you guys should do an episode on Jim Beam White Label (Best selling bourbon) and/or Jack Daniels Old No 7 (Best selling American Whiskey). If you don’t have those, let me know and I’ll give you my second gift. 😉